Carol has a wide breadth of experience in journalism and communications that includes over 12 years with the UK supermarket chain, Waitrose, where she was editor of its internal print and online magazine. The role helped build an extensive contact base within food and beverages alongside a clear insight into the industry, nurtured by a personal passion for all aspects of field to plate journeys.
Prior to that Carol worked for 12 years in internal and external communications with a broad range of companies, including a European aviation trade and lobby association. This followed 12 years as a journalist for national, regional and local media outlets. Clients know they can rely on her real understanding of the media from all aspects to optimize news and events.
Carol can make the difference between hoping a journalist runs your story and a journalist asking for it.
Clients come to me because I can implement a programme that will change people’s perceptions, win buy-in from stakeholders, drive public engagement and build brand awareness in a target market. Most campaigns are based on three to 12 month schedules to enable a clear audit of current perceptions and to build a strategic plan to develop key messages. Based on this I would set out a programme of media activity, raising the company profile and achieving agreed goals. This gives you a platform to achieve:
In addition to having a wealth of experience in journalism and communications, working over 12 years with Waitrose, the UK’s fastest growing supermarket chain, has given me an in-depth understanding of this niche area and has led to a wide range of contacts across the industry. It’s an industry where people are driven by a passion for their products but in one of the fastest growing areas of the economy advertising is sometimes just not enough to get your story out there. I can deliver a communications campaign to help you achieve the media penetration you want to make and achieve positive engagement with your brand in the public and media areas you want to target.
Media awareness was never as keen as it is today and many individuals are realizing the effectiveness of becoming brands in their own right. I will work with you to put in place a bespoke media contact programme that can help you to become a go-to source and build your profile in the media. By entrusting me with your media management I can provide you with your own personal press office handling a range of areas that includes the booking and management of interview slots.
A high value company will know that its success in building or changing perceptions through external communications goes hand in hand with communicating within their business.
With over 12 years in a key role in the internal communications for Waitrose, which as part of the John Lewis Partnership is widely regarded as achieving outstanding internal communications, my services helps clients to promote benchmark values internally to staff, who are the key stakeholders in any venture and are a company’s most important ambassadors.