The Power of Place Conference: Showcasing Surrey Hills as the Sustainable Heart of UK Business Tourism
Over 100 delegates and 28 showcase exhibitors gathered at Dorking Halls on 9 October for the inaugural Power of Place Conference, a landmark event celebrating sustainability, collaboration and innovation in business tourism across the Surrey Hills.
Organised by Surrey Hills Enterprises in partnership with Visit Mole Valley, the conference brought together event planners, venues, corporate buyers and experience providers from across the South East – with attendees travelling from as far as Swansea, Dover and Essex to be part of the conversation.
The day featured lively discussions, local insights and a shared vision for positioning the Surrey Hills as the UK’s leading destination for sustainable business events.
Inspiring Insights and Real Collaboration
Hosted by Ian Jones, the morning featured panels and discussions exploring sustainability, local sourcing and authentic hospitality. Thought-provoking insights came from Ian McCulloch (Silent Pool Distillers), Kate Shaw (DeVere Horsely Towers), Morgan Arnell (Crumbs Brewing), Sarah Brown (Albury Vineyard), Michael Coughlin (Surrey Hills Enterprises) and Mike Jones (5D Net Zero), who will now be working with Surrey Hills Enterprises to measure the carbon footprint of the event.
Delegates also took part in a Design Thinking Challenge, contributing ideas on how the region can lead the way in responsible business tourism. These outputs will form the basis of a forthcoming white paper, collating the ideas and contributions shared throughout the morning.
Local Flavour and Community Spirit
From the friendly competition of the Surrey Hills Pub Quiz to the irresistible pastries from Chalk Hills Bakery, the event captured the energy and character of the Surrey Hills. The exhibition area featured 28 local exhibitors showcasing everything from boutique hotels and mountain biking experiences to forest bathing and artisan food — even a surprise visit from Brian the Bear, the star of BBC’s Ghosts, filmed at West Horsley Place.
A Platform for Sustainable Growth
The Power of Place highlighted the extraordinary potential of the Surrey Hills for corporate events, retreats and away days that combine impact, authenticity and local benefit. As a Community Interest Company, Surrey Hills Enterprises continues to support local businesses and champion sustainability, ensuring the region’s distinctive character remains at the heart of its growth.
Maggie Howell, CEO of Surrey Hills Enterprises, said:
“The Power of Place was about bringing people, purpose and place together — showcasing what makes the Surrey Hills truly special as a destination for sustainable business tourism. The energy and collaboration in the room were incredible, and we’re excited to build on the ideas and partnerships that have emerged.”
Watch this space for the upcoming white paper, summarising the collective insights and creativity of the day.